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Every package is fixed-price — GST included, no retainers Kickoff within 2 working days of your brief Deliverables listed on every service page before you pay
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Paid Advertising

Performance Max Setup

A Performance Max campaign built with proper asset groups, exclusions and signals — not left on autopilot.

Turnaround

8 working days to launch, then 14 days monitoring

Scope

Fixed — listed below

Revisions

One round included

Overview

Performance Max works when it is fed properly and fenced in. We build structured asset groups, supply strong audience signals, exclude the placements and queries that waste budget, and set up the reporting that shows what the black box is actually doing.

What you’ll get

7 deliverables
  • Campaign and asset groups structured by product or service line
  • Full asset set — headlines, descriptions, images and logos to specification
  • Audience signals built from your customer data and site behaviour
  • Brand exclusions, negative keywords and placement controls applied
  • Conversion tracking and value rules configured
  • Reporting view that exposes asset group and search theme performance
  • 14-day monitoring with two optimisation passes

Why it matters

Automation guided by real signals instead of guesswork

Brand traffic excluded so results are not flattered

Reporting that shows what is happening inside the campaign

How it runs

  1. 01 Prepare assets, feeds and tracking readiness checked
  2. 02 Build asset groups, signals and exclusions configured
  3. 03 Launch campaign goes live with reporting in place
  4. 04 Optimise two passes across the first fortnight

Who this is for

  • E-commerce catalogues and multi-service businesses
  • Advertisers already running search who want incremental reach
  • Anyone burned by a Performance Max campaign left unmanaged

What we need from you

  • Google Ads and Merchant Centre access where relevant, plus brand assets
  • Agreement on which conversions carry the most value

You will be asked for these in the project brief that appears in your dashboard right after checkout.

Questions about this package

Only for retail. Service businesses run asset-group-only Performance Max.

We apply brand exclusions and monitor overlap specifically to prevent that.

No — billed by Google directly to you.

This is a professional service package, not a physical product. There is nothing to ship and no stock — delivery is digital, to the timeline stated above, and our refund policy sets out exactly what happens if we do not meet it.

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