Brand Voice & Messaging Kit

One document that ends the argument about what to say — positioning, voice rules and ready-to-use copy blocks.

Turnaround

9 working days

Scope

Fixed — listed below

Revisions

One round included

Overview

When five people write for a business, it sounds like five businesses. This is the reference that fixes that: what you stand for, how you sound, the words you use and avoid, and pre-written blocks for the situations that come up every week.

What you’ll get

7 deliverables

Positioning statement and value proposition
Voice definition with three traits and do-and-do-not examples
Messaging hierarchy — one-line, one-paragraph and one-page versions
Audience-specific message variants for up to three segments
Ready-to-use copy blocks — bios, boilerplate, email sign-offs, ad hooks
Word list: terms to use, terms to avoid
Before-and-after rewrites of your own existing copy

Why it matters

Consistency without policing every sentence

Faster writing, because the decisions are already made

A brief that makes freelancers useful immediately

How it runs

01 Discover questionnaire plus a 45-minute session on how you actually talk
02 Draft positioning, voice and hierarchy written
03 Demonstrate your existing copy rewritten to show the voice in action
04 Deliver full kit with one revision round

Who this is for

Teams where more than one person writes
Businesses that sound different on every channel
Anyone briefing freelancers or a new agency

What we need from you

45 minutes with whoever decides how the brand sounds, plus current copy samples

You will be asked for these in the project brief that appears in your dashboard right after checkout.

Questions about this package

It is the messaging layer — the part that changes what you publish tomorrow.

No. Logo Refresh & Asset Pack covers visuals.

Yes, and it works particularly well for founder-led businesses.

This is a professional service package, not a physical product. There is nothing to ship and no stock — delivery is digital, to the timeline stated above, and our refund policy sets out exactly what happens if we do not meet it.

One-time price · GST included

₹2,199

No retainer, no minimum term. Pay once for this package.

Units

Buying more than one unit repeats the scope — for example, a second batch of pages or a second month.